Born in Cremona in 1960, he attended the Politecnico di Milano Architecture Faculty and graduated in 1986, after studying on the courses taught by Achille Castiglioni and Marco Zanuso.
During this period he also studied at the Politecnico di Design di Milano, a private school from which he received his diploma in 1984.
In 1983, he began working at Studio De Lucchi, becoming a partner in 1986 and leaving the firm in 1991 to open his own Studio in Milan.
He works in the areas of product design, interior design, art direction and graphics. He has been Art Director at Kartell since 1991 and has held this position for various other companies including Flos, De Padova, Foscarini, Moroso, Society (Limonta) and Emmemobili.
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He designs retail spaces and installations, but also offices and residential accommodation, for private clients and brands including Cassina, Dolce & Gabbana, Dada - Molteni & C., Barovier & Toso, Piper - Heidsieck, Missoni, Citroen, Hansgrohe, Martini e Rossi, Swarovski, Veuve Cliquot, Moët Hennessy, Cotto D’Este, La Rinascente, Piombo, Ermenegildo Zegna, Paula Cademartori, Renault, Lea Ceramiche, Zuhair Murad, Haworth, Emilio Pucci, Zara, Habitat, Pasticceria Cova, Samsung, Gervasoni, Panaria Group.
His products are featured in the collections of leading design companies like Kartell, Foscarini, Bisazza, Dada – Molteni, Emmemobili, Moroso, UnoPiù, Lema, Poltrona Frau, FontanaArte, Fratelli Boffi, Richard Ginori, Laufen, Londonart, Citco, Ceramiche Ragno-Marazzi Group, Memphis, Driade, Panasonic, Pelikan, Lea Ceramiche, Frigerio, Mara, Villari, Illulian.
In 2008, an exhibition called “LAviani pLAstic Lamps”was organised in Milan of his lamp designs for Kartell; in 2018, the retrospective ‘Peep O Rama. The Furniture Show’ at the Metropol Dolce & Gabbana theatre, celebrated his longstanding partnership with Italian company Emmemobili.
Some of his design pieces are in the permanent collection of design museums, while other products have been shown in museums and exhibitions around the world. They include the Good Vibrations cabinet designed for Fratelli Boffi, which after been featured in some collective shows, and in 2020 has been acquired by the Musée des Arts Décoratifs in Paris, for its permanent collection. In 2023, MAD again chose the Gothik-A cupboard, also designed for Fratelli Boffi, among the design pieces featured in the monographic exhibition dedicated to Dutch designer Iris Van Herpen.
In 2015, he developed the new concept for the Kartell museum in Noviglio which in 2000 won the Guggenheim Business & Culture Award as best business museum.
In 2017, he designed the Women’s Haute Couture events for Dolce & Gabbana at Laboratori Ansaldo, Teatro alla Scala in Milan and in Piazza Pretoria, Palermo.
In spring 2019, he curated and designed “The Art side of Kartell”, a major exhibition staged at Milan’s Palazzo Reale and in November 2019, “KartellLand - Celebrating 70 years of Italian Design History” an immersive exhibition organized at the International Art Design Center in Shenzen.
In 2024, he was commissioned by the Salone del Mobile.Milano, to design the exhibition ‘Italian Design, from Classic to Contemporary’, held in New York, in September, at the Bloomingdale's Department Store, promoter and partner of the initiative.